- Paid marketing
- Paid marketing
- Paid marketing
- Paid marketing
- Paid marketing
A GLOBAL GAME CHANGER
Paid Advertising, also known as Pay Per Click (PPC), is a widely utilized strategy that enables businesses or brands to optimize their presence on search engines, social media platforms, or host websites by remunerating them for every click on their advertisements.
89%
of top-performing companies use Paid ads as a key marketing channel
78%
of Paid Ads users experience positive ROI
63%
Paid Ads increase website traffic, on average
42%
of global transactions are attributed to online purchases via Paid Ads.
56%
of consumer purchase decisions is influences by Paid Ads
34%
of advertisers budgets are constitute of Paid Ads
28%
of businesses leverage Paid Ads for direct-to-consumer sales
TYPES OF PAID ADVERTISING
Paid advertising offers a plethora of options to marketers when it comes to targeting a suitable customer base for their product or service
DISPLAY ADS
Making the most of texts, videos and images, display ads usually link to a landing page and ask users to take an action, i.e. clicking to visit a website or make a purchase
SOCIAL MEDIA ADS
The most common in today’s digital world, social media ads empower a brand to target customers, both B2B and B2C, on popular platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
PAY-PER-CLICK
A highly used advertising model, pay-per-click allows advertisers to showcase their ad on a website and pay a fee only when a user clicks on it. Search engine advertising is the most popular form of PPC
GOOGLE SEARCH ADS
Also known as Google Shopping Ads, these ads appear on a website when the users have searched for specific keywords or terms related to specific products. It works as a reminder to them to complete the purchase.
VIDEO ADS
A popular way to present a product or service to potential customers, video ads do wonders on Facebook, Instagram and YouTube. In the last 3-4 years, video ads have gained unmatched popularity amongst online users.
4 CORE BENEFITS OF PAID ADVERTISING
Testimonials
What Clients Says About Apex360
250% - Follower Growth
80% - Increase Sales
140% - Total Engagement
75% - Income growth
Fantastic Job Done by Socialzy
“Apex360 Digital Partner has transformed our online presence. Their innovative strategies and exceptional expertise have significantly boosted our brand visibility and driven remarkable results.”